the user-first media platform

the user-first media platform

WHY PICNIC EXISTS?
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did you
know

70%

of people agree digital ads that appear on websites are annoying.

TrashTrash

Survey Results

When asked about the impact of annoying or intrusive ad experiences...

see full survey results

66%

agree it reduces brand trust

72%

agree it negatively affects brand perception

71%

agree it makes them less likely to purchase from the brand

Attachments

66%

agree it negatively affects brand perception

72%

agree it negatively affects brand perception

71%

agree it makes them less likely to purchase from the brand

picnic's
mission
As shown by our survey with YouGov, users increasingly face poor-quality, disruptive ad experiences on the ad-funded web. The neglect of consideration for user experience is resulting in wasted ad spend for brands and deteriorating content quality for publishers. In this situation, everyone loses.

That’s why Picnic exists - to build a more user-friendly ad-funded web. We achieve this through two user-first principles: quality media and creative formats.
QUALITY
MEDIA

Improve campaign outcomes with access to the highest quality inventory possible, curated using PIQ intelligence.

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CREATIVE
FORMATS

Built with user-friendly principles in mind, Picnic formats capture the attention of your audience, without annoying them.

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user first
matters

BEST-POSSIBLE AD EXPERIENCES

Access the highest-quality inventory on the web, boosting audience receptiveness.

Dustbin

AD WASTE
REDUCTION

31% reduction in ad waste vs open web delivery

Growth metrics

INCREASED
ATTENTION

88% more attention than standard web

Checklist

BETTER
OUTCOMES

Better outcomes across the funnel

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Masterclassing awards
The Drum
The Wires
Digiday
Financial Times
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The most effective mobile campaign 2012, masterclassing awards
The Drum
The Wires
Digiday
Financial Times
Logo
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advertisers

Let’s drive results across the funnel with user-first ad experiences.

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publishers

Got what it takes to join our PIQ network?

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get in touch

Want to learn more about all things quality advertising? Or fancy joining the team?
Send us a message below, we’d love to chat.

Want to learn more about all things quality advertising? Or fancy joining the team? Send us a message below, we’d love to chat.

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