User-first design, by design.
PIQ inventory supports standard IAB formats plus Picnic’s own Social Display and Immersive range. Every one is built in-house around user-centric design, for intentional engagement over forced interactions.
Engaging design
Every unit is designed to drive intentional user engagement, inviting a tap, not forcing a view or an accidental click.
No disruptive pop-ups
Picnic ads integrate seamlessly within publisher environments, working with the user’s journey, not interrupting it.
No forced clicks
Inspired by popular social experiences, formats help your brand stand out, there’s a unit for every audience, KPI and vertical.
Stories
The original Picnic format. A multiframe experience inspired by the Stories found across social media, users tap backwards and forwards between frames, with optional customisation baked in.
- Brand awareness campaigns that need intuitive engagement.Brand awareness with intuitive engagement.
- Hyper-customisation, shoppable hotspots, emoji reactions and polls.Hotspots, reactions and polls.
- Video & static assets, side by side.Video and static, side by side.
Posts
A familiar format inspired by the simplicity of a social feed ‘post’, seamlessly combining hero imagery with descriptive text. Drives clicks with an intuitive footer click-out, reaching consumers outside the walls of social media at no extra production cost.
- Driving clicks to a landing page.Clicks to a landing page.
- A caption and messaging within the format, up to 3 lines.Captions up to 3 lines.
- Showcasing a range of images with multi-frame capability.Multi-frame image showcases.
Carousel
A multi-frame format that drives clicks to image-specific landing pages, each with tailored product detail. Instant-build a Carousel in Picnic Studio from an existing social post URL, extending the reach of your content at no additional production cost.
- Driving CTR and engagement.CTR and engagement.
- Showcasing 2–10 products, each with its own info and landing page.2–10 products, each with its own link.
- Social extension, repurpose social assets for the open web in a few clicks.Social assets on the open web.
Clips
Captivate users with short, entertaining videos on the open mobile web through a vertical ‘reel’ that drives dwell time and encourages clicks. Easily repurposes existing video assets, overlaid with intuitive interactions inspired by the latest trends in social media.
- Brand awareness campaigns with strong dwell time.Brand awareness with strong dwell time.
- Repurposing social video assets for the open web at no extra creative cost.Social video reused at no extra cost.
- Showcasing multiple video assets.Multiple video assets.
Swipe Right
Picnic’s novel, engaging format inspired by highly-popular dating apps. The first mobile ad format to give users the choice between products or brand content with swipe ‘dislike’ and swipe ‘like’ functionality.
- Driving user engagement and creative attention.User engagement and attention.
- Gaining granular insight into user preferences.Insight into user preferences.
- A customised ‘It’s a match’ card with additional brand information.A branded ‘It’s a match’ card.
Showreels
Turn existing 16×9 TV/YouTube assets into a high-impact, user-controlled experience. Inspired by social formats, this ad combines video with a carousel of static frames to boost engagement, immersive, clickable touchpoints that drive action.
- Brand awareness campaigns.Brand awareness.
- Seamlessly repurposing YouTube assets for the open web.YouTube assets on the open web.
- A short caption with additional brand messaging.A short brand caption.
Messenger
A conversational ad format with attention-driving interactions that spark conversation between brands and users. Messenger empowers users to guide the conversation and take control of their personal ad experience.
- Brand awareness campaigns with high in-unit engagement.Brand awareness with high engagement.
- Gaining granular insight into user interactions.Insight into user interactions.
- Providing a highly tailored ad experience.A tailored ad experience.
Find the format that fits your next campaign.
Tell us your objective and audience, we’ll recommend the Picnic format, build it in-house, and run it across quality-curated inventory.