News &
thoughts
featured
![](https://assets-global.website-files.com/63a4414e087185066760a690/65faf2e03978b08ac27702ea_PR%20image%20asset%20illustration%203x%20V1%20(2).png)
The Ad Waste Buckets: a nuanced approach to defining and measuring ad waste
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/65f1880a88bc08a2d1228d5c_blog8.jpg)
Living and Working with Endometriosis
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/65faf2e03978b08ac27702ea_PR%20image%20asset%20illustration%203x%20V1%20(2).png)
The Ad Waste Buckets: a nuanced approach to defining and measuring ad waste
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/65b0e448d5cff3c7d0f63659_piq-dashboard-design-linkedin-article-3x__1_.jpg)
Picnic launches inventory intelligence tool to drive a more user-friendly ad-funded web
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/65648107371b45bbc6220ef7_money.png)
How to tackle ad waste, one impression at a time
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/6556246ec5a568631a8b202d_marjan-grabowski-HgcdpLIa5jo-unsplash.jpg)
Brands are wasting budget on ‘annoying’ ads that do more harm than good, new YouGov survey finds
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/6526bc0b3f69e92af3de024e_Meet%20the%20Team%20Template%20-%20DUPLICATE.png)
Meet Harps, Account Director
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/6421c0ef63fc955e9d95c68d_insights-user-first-maifesto.png)
User-first Advertising: A Picnic Manifesto
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/64086ef23ef9118bf92b187d_IWD2023.jpeg)
Connie Tough on #EmbracingEquity
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63ee2520960919b79dd3f4a0_Meet%20the%20Team%20-%20Hannah.png)
Meet Hannah, Account Manager
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b44e835d6301e0b41aaae7_insights-piggyback.png)
Piggyback the big guys: four ways to survive the storm in tech heaven
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63a4b4d36fa6562728620fcb_news%20-%20swipelaunch.png)
Picnic Launches BritBox’s Spitting Image with Swipe Right
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63a4b4b148234d32263350e7_Culture%20-%20Cribs.png)
'Cribs’ Calls, Financial Transparency and the Value of Luck: a Start Up's Lockdown Diary
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63a4c21dd98d75ef2621e339_Meet%20the%20Team%20-%20Ellie%20Collett.jpg)
Meet Ellie, Client Success Manager
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b45ed7b8551935e51ad1a0_culture%20-%20breakthebias.png)
#BreakTheBias with Picnic
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b45a9c21271a3d087c5878_News%20-%20logo%20.png)
Say Hello, New Logo
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b44ea15d6301a0511ac862_insights-facebook.png)
Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend Your Money There
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b44765299b3787872e5d42_culture%20-%20pandemic.png)
Picnic’s pandemic year in review
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b44ecef1d8539a188c4e80_insights-stealing%20socials%20appeal.png)
How the open web can steal social’s appeal
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b446b02e0efbae6801e624_culture%20-%20spill.png)
Picnic Partners with Therapy App, Spill, to Offer Remote Mental Health Support
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b44f3af0edf47a8aa53294_insights-contextual-targeting.png)
Contextual Targeting: the problems and the promise
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b452c5a34e6714ac451c10_insights-CWV.png)
Saint talks Google’s Core Web Vitals initiative, contextual targeting and creativity
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b453ba1decd74f558ca131_insights-AMP.png)
Monetising with AMP – a high-speed, high-yield gift to publishers
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b454c18fd95e5388355235_insights-publisher%20innovation.png)
Goodwill won’t level the digital playing field for publishers – but innovation might
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b4659cc0ee79d5f68912c3_Meet%20the%20Team%20-%20Saint.png)
Meet Saint, Chief Commercial Officer
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b46613e5151e4d7c5b9e3e_Meet%20the%20Team%20-%20Lee.png)
Meet Lee, Head of Strategy (US)
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b4678266a19c02a1f995f4_Meet%20the%20Team%20-%20Ollie.png)
Meet Ollie, Senior Account Manager
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b468a45142e269cb6b9f42_Meet%20the%20Team%20-%20Alex.png)
Meet Alex, Head of Partnerships
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b469264b9c45482c60c8bc_Meet%20the%20Team%20-%20Charlotte.png)
Meet Charlotte, Head of Client Success
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b46aefc5ad1d5672047d9c_Meet%20the%20Team%20-%20.png)
Meet Alicia, Account Manager
This is some text inside of a div block.
This is some text inside of a div block.
read articlefeatured
![](https://assets-global.website-files.com/63a4414e087185066760a690/6421c0ef63fc955e9d95c68d_insights-user-first-maifesto.png)
User-first Advertising: A Picnic Manifesto
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/6421c0ef63fc955e9d95c68d_insights-user-first-maifesto.png)
User-first Advertising: A Picnic Manifesto
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b44e835d6301e0b41aaae7_insights-piggyback.png)
Piggyback the big guys: four ways to survive the storm in tech heaven
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b44ea15d6301a0511ac862_insights-facebook.png)
Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend Your Money There
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b44ecef1d8539a188c4e80_insights-stealing%20socials%20appeal.png)
How the open web can steal social’s appeal
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b44f3af0edf47a8aa53294_insights-contextual-targeting.png)
Contextual Targeting: the problems and the promise
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b452c5a34e6714ac451c10_insights-CWV.png)
Saint talks Google’s Core Web Vitals initiative, contextual targeting and creativity
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b453ba1decd74f558ca131_insights-AMP.png)
Monetising with AMP – a high-speed, high-yield gift to publishers
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b454c18fd95e5388355235_insights-publisher%20innovation.png)
Goodwill won’t level the digital playing field for publishers – but innovation might
This is some text inside of a div block.
This is some text inside of a div block.
read articlefeatured
![](https://assets-global.website-files.com/63a4414e087185066760a690/65b0e448d5cff3c7d0f63659_piq-dashboard-design-linkedin-article-3x__1_.jpg)
Picnic launches inventory intelligence tool to drive a more user-friendly ad-funded web
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/65b0e448d5cff3c7d0f63659_piq-dashboard-design-linkedin-article-3x__1_.jpg)
Picnic launches inventory intelligence tool to drive a more user-friendly ad-funded web
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/6556246ec5a568631a8b202d_marjan-grabowski-HgcdpLIa5jo-unsplash.jpg)
Brands are wasting budget on ‘annoying’ ads that do more harm than good, new YouGov survey finds
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63a4b4d36fa6562728620fcb_news%20-%20swipelaunch.png)
Picnic Launches BritBox’s Spitting Image with Swipe Right
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b45a9c21271a3d087c5878_News%20-%20logo%20.png)
Say Hello, New Logo
This is some text inside of a div block.
This is some text inside of a div block.
read articlefeatured
![](https://assets-global.website-files.com/63a4414e087185066760a690/64086ef23ef9118bf92b187d_IWD2023.jpeg)
Connie Tough on #EmbracingEquity
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/65f1880a88bc08a2d1228d5c_blog8.jpg)
Living and Working with Endometriosis
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/64086ef23ef9118bf92b187d_IWD2023.jpeg)
Connie Tough on #EmbracingEquity
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63a4b4b148234d32263350e7_Culture%20-%20Cribs.png)
'Cribs’ Calls, Financial Transparency and the Value of Luck: a Start Up's Lockdown Diary
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b45ed7b8551935e51ad1a0_culture%20-%20breakthebias.png)
#BreakTheBias with Picnic
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b44765299b3787872e5d42_culture%20-%20pandemic.png)
Picnic’s pandemic year in review
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b446b02e0efbae6801e624_culture%20-%20spill.png)
Picnic Partners with Therapy App, Spill, to Offer Remote Mental Health Support
This is some text inside of a div block.
This is some text inside of a div block.
read articlefeatured
![](https://assets-global.website-files.com/63a4414e087185066760a690/6526bc0b3f69e92af3de024e_Meet%20the%20Team%20Template%20-%20DUPLICATE.png)
Meet Harps, Account Director
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/6526bc0b3f69e92af3de024e_Meet%20the%20Team%20Template%20-%20DUPLICATE.png)
Meet Harps, Account Director
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63ee2520960919b79dd3f4a0_Meet%20the%20Team%20-%20Hannah.png)
Meet Hannah, Account Manager
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63a4c21dd98d75ef2621e339_Meet%20the%20Team%20-%20Ellie%20Collett.jpg)
Meet Ellie, Client Success Manager
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b4659cc0ee79d5f68912c3_Meet%20the%20Team%20-%20Saint.png)
Meet Saint, Chief Commercial Officer
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b46613e5151e4d7c5b9e3e_Meet%20the%20Team%20-%20Lee.png)
Meet Lee, Head of Strategy (US)
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b4678266a19c02a1f995f4_Meet%20the%20Team%20-%20Ollie.png)
Meet Ollie, Senior Account Manager
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b468a45142e269cb6b9f42_Meet%20the%20Team%20-%20Alex.png)
Meet Alex, Head of Partnerships
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b469264b9c45482c60c8bc_Meet%20the%20Team%20-%20Charlotte.png)
Meet Charlotte, Head of Client Success
This is some text inside of a div block.
This is some text inside of a div block.
read article![](https://assets-global.website-files.com/63a4414e087185066760a690/63b46aefc5ad1d5672047d9c_Meet%20the%20Team%20-%20.png)
Meet Alicia, Account Manager
This is some text inside of a div block.
This is some text inside of a div block.
read article