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Media Quality Report 2024

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Navigating Digital Decay Guide
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Media Quality Report 2024
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What happens when your DSP scores the inventory?

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What happens when your DSP scores the inventory?
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What OpenSincera Means for Media Buyers…And What It Doesn’t
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How digital decay is costing advertisers millions of pounds in wasted ad spend
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Redefining Inventory Quality: The Evolution & Intent of PIQ
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Why inventory quality matters: Driving high-intent page lands
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Transparency in programmatic trading: Embracing trade-offs for optimal results
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The threat of MFA sites: Why quality is key to protecting your brand
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Breaking the vicious cycle of misaligned metrics: Why the focus must shift
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Lessons advertisers can learn from oyster season
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The Ad Waste Buckets: a nuanced approach to defining and measuring ad waste
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How to tackle ad waste, one impression at a time
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Brands Are Wasting Budget on ‘Annoying' Ads That Do More Harm Than Good, New YouGov Survey Finds

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Top 10 Highest-Quality Publishers for 2024 - Yahoo Top the List
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1 in 3 Domains Fail Media Quality Thresholds
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49% of Domains are Classified as High-Risk According to New PIQ Intelligence
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Picnic Launches Inventory Intelligence Tool to Drive a More User-Friendly Ad-Funded Web
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Brands Are Wasting Budget on ‘Annoying' Ads That Do More Harm Than Good, New YouGov Survey Finds
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Picnic Secures Backing from FirstPartyCapital & Industry Heavy Weights to Drive Expansion in the US Market
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Picnic Named a Flexible Company to Work For, With 89% Verification Score
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Picnic Launches BritBox’s Spitting Image with Swipe Right
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Say Hello, New Logo
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VO5 | 4.9x more consented page sessions

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VO5 | 4.9x more consented page sessions
Awareness
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Clearpay | 5.83% increase in brand consideration
Awareness
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Meet Harps, Account Director

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Meet Harps, Account Director
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Meet Hannah, Account Manager
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Meet Ellie, Client Success Manager
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Meet Alicia, Account Manager
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Meet Charlotte, Head of Client Success
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Meet Alex, Head of Partnerships
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Meet Ollie, Senior Account Manager
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Meet Lee, Head of Strategy (US)
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Meet Saint, Chief Commercial Officer
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Want to learn more about all things quality advertising? Or fancy joining the team?
Send us a message below, we’d love to chat.

Want to learn more about all things quality advertising? Or fancy joining the team? Send us a message below, we’d love to chat.

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