To drive a higher quality ad-funded internet.
“Picnic exists because quality in digital advertising shouldn’t be a compromise. We built the data to understand the environments advertisers are buying into, and use that understanding to drive better performance across every channel.”
Matt started Picnic after seeing how often digital advertising quality was treated as an afterthought, particularly in mobile, where poor user experiences, ad waste and low-quality placements were widespread.
What began with a focus on higher-quality mobile advertising has grown into an independent inventory-quality platform powering advertising campaigns to leverage quality and drive performance across display, OLV, CTV and YouTube.
The goal is not to dictate what quality means, but to give advertisers the data and real-time signals to make better decisions and drive stronger performance.
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News & Insights.
Industry
User-First Advertising: A Picnic Manifesto.
A user-first approach isn't a compromise, it works best for everyone, including advertisers.
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Product
Redefining Inventory Quality: The Evolution & Intent of PIQ.
Four years of innovation and refinement, built to measure inventory quality through every signal that matters.
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Methodology
Why inventory quality matters: Driving high-intent page lands.
Clicks don't guarantee engagement. Quality page lands drive better conversions.
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Industry
The Age of Quality: hear from the speakers of inventory talks 2025
Top experts from OpenX, OMD, Lumen and more on fixing ad waste and driving real outcomes.
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