PIQ Data Platform

Improve outcomes with quality-guaranteed inventory

PIQ (Picnic Inventory Quality) is a groundbreaking data platform that redefines how media buying decisions are made. By replicating human browsing behaviour, PIQ analyses ad environments in granular detail to capture signals around ad experience, publisher reputation, and technical sophistication.

From this, every domain is assigned a PIQ Score (0–100) - a clear, comparable measure of quality and value. With this insight, advertisers can quickly identify the best-performing environments, eliminate wasted spend, and drive real outcomes - not vanity metrics.
See PIQ in action: book a free demo and discover how smarter media quality drives better campaigns with less waste.
Request a PIQ Demo
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35%

of ad spend is wasted
on poor user experiences

the user-first media platform

01. Experience

Ad density is the percentage of a web page taken up by ads. Sites with over 30% ad density can lead to brand harm due to disruptive user experiences;
a PIQ has a strict ad density threshold to prevent brand harm and deliver longer-lasting brand impact.

01. Experience

Ad density is the percentage of a web page taken up by ads. Sites with over 30% ad density can lead to brand harm due to disruptive user experiences;
a PIQ has a strict ad density threshold to prevent brand harm and deliver longer-lasting brand impact.

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Measuring Quality

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1.
Ad Experience

Analyses overall user experience of sites by considering factors such as page load speed, ad-to-content ratio and layout shift.

2.
Publisher Profile

Assesses overall reputability of a site by considering factors such as type of content, domain authority, MFA probability, ad.text and robot.txt

Why PIQ Inventory Matters

Reduce Ad Waste

PIQ is proven to reduce ad waste from 35% to just 4% of programmatic spend... that’s the equivalent of £31k added value for every £100k spend!

Quality & Brand Safety at Scale

< 1% MFA inventory and 71% lower emissions than the Green Media Product benchmark.

Your Creatives Are Actually Seen

Quality ad slots ensure that your creatives are actually seen, rather than buried in cluttered, ad dense environments.  

greater Control, Insights &Transparency

Gain granular understanding of the content and placements within which your media is served.

Access The World's Most Premium Publishers

Access The World's Most
Premium Publishers

Bloomberg
Business insider
Hello Magazine
HTC
LadBible
Metro
Bloomberg
Business insider
Hello Magazine
HTC
LadBible
Metro
Mirror
PMC Logo
Snack Media
Talksport
The Guardian
The Independent
Mirror
PMC Logo
Snack Media
Talksport
The Guardian
The Independent

Work With Us
Your Way

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Brand Performance

Format + PIQ Inventory

Acquire new customers with cost-effective, high-quality ad campaigns.

High Impact

Format + PIQ Inventory

Boost brand awareness with high impact ads that capture real user attention

PIQ Packages

Inventory only

Improve outcomes with quality guaranteed inventory.