Advertisers

Social-inspired formats for every objective

Delight, don’t disrupt. Our mobile ad formats, from Stories to Swipe Right, are inspired by the high-quality ad experiences from social apps; they load quickly, are intuitively engaging and do not interrupt the user’s flow. Get in touch for a custom mock-up for your brand.

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Optimise with creative customisation

We are experts in optimising creatives to drive desired outcomes, from CTR to Dwell Time. Our in-house creative team can advise on the ideal social-inspired feature for your campaign, from Polls to Emoji Reactions.

Maximise attention with our user experience algorithm

We don’t just deliver on premium publishers, we deliver on their most user-first mobile pages possible. All our inventory must pass Google’s Core Web Vital algorithm - this has proven to drive significantly higher levels of user attention compared to the standard mobile web.

Reach your ideal audience, whilst respecting their privacy

Reaching a relevant audience is key for brands. At Picnic, we are able to reach relevant users without compromise on their privacy through a mix of cookie-proof audience & contextual targeting solutions.

Access our global
network of premium
publishers

Green
Media
Products

Being user-first means being sustainable too. Whilst our ads are proven to emit 50% fewer carbon emissions than industry standard, this still isn’t good enough for us. We compensate the carbon cost of all campaigns with high-quality carbon removal projects as standard, at no additional cost to advertisers.

reforestation

direct air capture

biochar

carbon soil storage

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What our
clients say

Picnic ensures we are using high quality creatives within environments that our audiences are engaging with the most. The long list of creative options ensure we can handpick the best option to align with the most relevant objective which suits each client’s brief best. Alongside this, the service Picnic offer right from initial briefing, through to PCA is excellent!

Beth Stamford

Digital Account Manager

Picnic couldn't have been a better partner to work with on this campaign. The whole process has been incredibly smooth and we're seeing great results. The team has been incredibly proactive - keeping us updated with campaign reports, helping us to implement our brand study and addressing any queries we've had. We're excited to continue the partnership on future campaigns!

Shauna Hart

Senior Media Activation Exec

Picnic are amazing to work with and always willing to provide a helping hand with new solutions. The communication is highly transparent and the team are always at hand to provide support with the many campaigns we run with them.

Adam AI- Imran

Senior Programmatic Exec