Have you noticed things are looking a little different over here? Picnic has had a fresh lick of paint! We are very excited to officially introduce our new logo. The redesign marks the first step of our brand revamp, as we continue our mission of driving results for brands by placing the user first.
Our original logo played a vital role in helping the Picnic brand get to where it is today, so we wanted the rebrand to be a refined evolution rather than a complete redesign. We aimed to preserve the spirit of the old logo, whilst giving it a more dynamic, versatile and clean aesthetic. In order to reflect the fast-paced nature of innovation at Picnic and the wider Adtech industry, we chose to italicise the design. We did this by simplifying the picnic blanket-inspired emblem and adding a rhombus twist, further carrying this angle through the logotype to create a progressive sense of movement. Colour was another subtle but key change. We chose to retain our iconic ‘Picnic Pink’, but replaced it with a more zingy and vibrant shade to reflect the fresh ideas that will drive us forward in 2022, and beyond!
The marketing team at Picnic worked on the rebrand alongside talented Graphic Designer, Claudia Costa. Founder of Freckle, Claudia has has previously worked with brands including Rubies, Monday Works and Secret Spa.
Scarlett Down, Senior Marketing Manager at Picnic says: “Over the past 18 months, we have expanded our product range beyond our original ‘Story’ format to a whole suite of Social Display innovations. We are delighted that our new logo truly embodies the emerging and dynamic presence we have in the Adtech space, particularly as we expand into the US market this year”.
Keep an eye out over the next few months as we bring our new identity to life across our new website, collateral, events, and more.