Media Quality Report 2024

The annual report for defining & measuring quality in digital advertising

The digital advertising industry remains grappled with a persistent challenge: low-quality media. From misleading performance metrics to MFA sites, the stakes have never been higher for advertisers and brands. Poor quality media doesn't just waste budgets - it erodes consumer trust, weakens campaign outcomes, and damages brand reputation.

In this report, Picnic uncovers critical quality issues plaguing the industry today, offering a path forward.

• Discover the Top 10 Highest-Quality Domains for advertising in 2024 - setting a new standard for excellence.
• Gain insight into how we objectively measure quality using our cutting-edge PIQ intelligence tool.
• Find out more about the most pressing challenges caused by poor media quality, from wasted ad spend to compromised results.
• Check out our real-world case study which shows how prioritising quality directly boosts campaign performance.