License PIQ's quality data, wherever you trade.
PIQ's independent quality data as a pre-bid feed for DSPs, SSPs and curation platforms. Score display, online video and CTV in your existing workflow.
Data Licensing customers.
PIQ plugs into programmatic platforms as a pre-bid data feed: the same inventory quality signals, delivered where each system makes its decisions.
SSPs
Shape supply by quality signals and surface premium inventory. Price impressions based on quality.
DSPs
Bid-factor optimisation, deal curation, supply shortlisting. PIQ as the pre-bid signal flowing into your decisioning logic.
Curation platforms
Build curated marketplaces priced on inventory quality. PIQ as the underlying signal in your dealmaking.
Agencies
White-label PIQ and make inventory quality your agency's own. Your brand on the report. Picnic data underneath.
The same dataset Picnic trades on.
No thinned-out export or sampled feed. Partners get the full-fidelity PIQ dataset, the same scores and signals behind every Picnic campaign, resolved down to section and placement rather than the domain alone.
Three ways to license PIQ.
API access
Score lookups on demand at api.picnic.io, with domain and section endpoints.
Bidstream feed
PIQ Score delivered in the bid request, ready for SSPs and curators to action.
White-label
PIQ branded as the agency's own methodology, with custom reporting and dashboards.
What partners do with PIQ.
SSP Supply Shaping
Suppress impressions below a quality threshold. Surface premium inventory at the top of the auction. Price by quality, not just floor.
DSP Bid Factor
Bid-factor optimisation, deal curation, supply shortlisting. PIQ as the pre-bid signal flowing into your decisioning logic.
Curator Dealmaking
Build PMPs and curated deals priced on real quality data to drive performance.
MMM Enrichment
Feed PIQ data into your media mix model. Show clients which publishers drag programmatic down, and which ones earn their budget.
Agency White-Label
White-label delivery for agencies: reporting templates and dashboards, styled and shipped as your own.
