Rich, real-time data
Delivery data is combined with PIQ’s 100+ quality signals, so PIQ learns which environments deliver reach to real people.
Real-time Reach
Optimisation.
Effective Reach is Picnic's Media Solution for programmatic reach campaigns. PIQ-curated inventory concentrates budget on impressions people actually see.
Trusted by planning & buying teams at
The solution
Reach shouldn’t mean
‘impressions counted.’
Stop buying reach on impression counts alone, where budget is spread across environments no one actually sees.
PIQ scores every placement on quality, and in a sell-side optimised PMP you can concentrate delivery where real people see the ad, driving more effective reach at a lower cost per person reached.
How Picnic's custom algorithms turn campaigns into effective reach:
Live Campaign Data
PIQ data
Custom bidding algorithm
Increased Effective Reach
The process
What happens during your campaign.
Sell-side optimised PMPs
Picnic’s model and data sit in a container within the PMP, so only the most effective impressions reach your DSP.
Real-time optimisation
Delivery data feeds back into Picnic’s algorithm continuously, improving the PMP’s performance as it runs.
The outcome
KPIs you can optimise in real-time.
Qualified Unique Reach
The estimated unique users reached through low-waste media environments.
Unique usersQuality environments
Effective CPM (eCPM)
The cost of 1,000 effective impressions, excluding those delivered into high-waste environments.
Cost efficiencyLow-waste delivery
Decisions made closer to the impression are smarter from the start.
Simpler activation
One PMP in the DSP you already use. Scoring and bidding decisions run behind the scenes.
Placement-level precision
Every bid request is matched to a Picnic Placement ID (PIQPID) and scored on the signals behind it, so reach is judged by the placement that carried it, not the domain it sat on.
Lower cost per person reached
A Deal ID and floor price are added only to impressions worth buying, so budget stops funding placements no one sees.
More reach from the same budget
Delivery moves towards the low-waste placements real people actually see, so the same budget reaches more of them.
Messaging-led creative on quality inventory drove a 138% uplift in brand perception.
Read case studyQuality reach, independently measured.
Full Fibre
Messaging-led creative ran across quality inventory, with the brand-perception lift independently measured by a VisualDNA study.
Winner · Most Effective Messaging Campaign · EMMA 2021138%uplift in brand perception
Tap Out, Take a Moment
Social-inspired engagement features, emoji reactions and polls, drove recall, measured by a VisualDNA study.
Winner · Most Effective Mobile Campaign · EDMA 2021129%uplift in messaging recall
Christmas
AI-optimised formats built from social assets lifted perception of value streaming, measured by a CINT brand study.
20.3%brand uplift amongst 20–34 year olds
More ways Picnic helps you grow.
Partners
Built with best-in-class partners
Our bidding decisions run inside Index’s container, with reach measured against independent quality data.
Enquire about real-time reach optimisation.
Tell us where to reach you and the team will come back within one working day.