Rich, real-time data
Brand Lift data is combined with PIQ’s 100+ quality signals, so PIQ learns which environments drive the strongest uplift.
Real-time Brand Lift
Optimisation.
Live Brand Lift data meets PIQ quality signals inside sell-side optimised PMPs, steering every bid towards the placements moving your brand. Don’t just measure your brand campaigns; increase their performance.
Trusted by planning & buying teams at
The solution
Brand Lift shouldn’t mean
‘unoptimised’ and ‘unmeasurable.’
Stop treating Brand Lift as an end-of-campaign study and only optimising for proxies like clicks and viewability.
Brand Lift studies produce real-time data, and when combined with PIQ's quality signals in a sell-side optimised PMP, you can optimise towards uplift itself, driving higher brand lift at a lower cost per lifted user.
How Picnic's custom algorithms turn campaigns into lift:
Live Campaign Data
PIQ data
Custom bidding algorithm
Increased Brand Lift
The process
What happens during your campaign.
Sell-side optimised PMPs
Picnic’s model and data sit in a container within the PMP, so only the most effective impressions reach your DSP.
Real-time optimisation
Brand Lift data feeds back into Picnic’s algorithm continuously, improving the PMP’s performance as it runs.
The outcome
KPIs you can optimise in real-time.
Brand Lift Optimisation
Measured uplift versus a matched control group.
Ad recallAwarenessConsiderationPurchase intent
Cost Per Lifted User
The media cost to move one consumer to a lifted state on your chosen brand metric.
Cost efficiencyLifted users
Decisions made closer to the impression are smarter from the start.
Placement-level precision
Every bid request is matched to a Picnic Placement ID (PIQPID) and scored on the signals behind it, so lift is attributed to the placement that earned it, not the domain it sat on.
Increased lift from the same budget
Live lift results identify the placements shifting perception, and delivery moves towards them mid-campaign, so the same budget returns more lift.
Simpler activation
One PMP in the DSP you already use. Lift measurement and bidding decisions run behind the scenes.
Lower cost per lifted user
A Deal ID and floor price are added only to impressions worth buying, so budget stops funding placements that will not move your brand metric and each lifted user costs less.
Low-quality placements drove 2.3% negative brand sentiment. High-quality placements lifted it 0.7%.
Read case studyQuality drives brand outcomes.
Back to School
Identical creative ran across two PIQ-scored inventory sets with Goodstuff. Brand consideration landed higher on the high-quality set, with CTR and viewability held steady.
+2.7ptbrand consideration lift on high-PIQ inventory
Full Fibre
Messaging-led creative ran across quality inventory, with the brand-perception lift independently measured by a VisualDNA study.
Winner · Most Effective Messaging Campaign · EMMA 2021138%uplift in brand perception
Tap Out, Take a Moment
Social-inspired engagement features, emoji reactions and polls, drove recall, measured by a VisualDNA study.
Winner · Most Effective Mobile Campaign · EDMA 2021129%uplift in messaging recall
Christmas
AI-optimised formats built from social assets lifted perception of value streaming, measured by a CINT brand study.
20.3%brand uplift amongst 20–34 year olds
More ways Picnic helps you grow.
Partners
Built with best-in-class partners
Our bidding decisions run inside the SSPs’ containers, with brand lift measured by independent research partners.
Enquire about real-time Brand Lift optimisation.
Tell us where to reach you and the team will come back within one working day.