Built to hit
your objective.

PIQ measures open-web display at domain and section level, reading 100+ quality signals to shape supply to your campaign objective.

Check any domain

One placement, two stories

What you think you’re buying

High CTR 300×250 70% viewable

…but on the page

Buried in a stack of ad units on the page

Refreshes every 15s, counted as fresh impressions

Pushes content down with layout shift on load

Surrounded by made-for-advertising clutter

Different ad placements offer very different user experiences.

Reputation doesn't always guarantee quality. Two well-known publishers can score worlds apart once PIQ reads the page, so you buy the placement, not the logo.

PIQ reads the live page, not the domain's reputation
Ad clutter, layout shift and MFA signals drag quality down
Engaging content on clean pages earns a higher score

salarysport.com placement, cluttered with ads — salarysport.comPIQ Score 21

theguardian.com placement, clean editorial — theguardian.comPIQ Score 75

Optimise your display
campaigns with PIQ.

Blocking the bad stuff is where most tools stop. PIQ keeps going, pairing 100+ quality signals with curation and DSP settings to optimise delivery towards the outcome your campaign is measured on.

Start from
clean supply

Made-for-advertising, high-density and non-viewable placements are filtered out before the bid.

Score every
placement

PIQ gathers 100+ quality signals, so every buy is judged on real data.

Optimise to your campaign’s objective

Signals and curation steer delivery towards the placements most likely to hit your objective.

Adapt in
real time

Live performance data and Picnic’s bidding algorithm shift delivery towards what’s performing.

The signals behind every
PIQ Score.

Every PIQ Score is built from 100+ signals collected across the open web, the page-level detail DSPs can't see. A sample of what shapes a display buy:

Ad densitye.g. 32%

Share of the page given over to advertising, above and below the fold.

Ad units / pagee.g. 12

How many separate ad slots compete for attention on a single page.

Refresh ratee.g. 30s

How often units reload and recount as fresh impressions, with no new page view.

Layout shifte.g. 0.12

How much the page jumps as ads load, pushing content and units out of place.

Viewabilitye.g. 55%

Share of impressions that actually enter the user's view long enough to count.

MFA signalse.g. Flagged

Made-for-advertising traits: thin content, arbitraged traffic and ad-heavy templates.

View all PIQ signals

Objective-focused media

PIQ shapes supply to
hit your objective.

PIQ removes the waste, then optimises delivery towards the KPI your campaign is measured on, pairing 100+ quality signals with curation and DSP settings.