Engagement ratee.g. 4.2%
Likes and comments as a share of views across recent videos: real investment, not just reach.
Intelligent YouTube buying.
PIQ scores YouTube channels on quality and relevance, curating a transparent buy list tuned to your campaign objective, ready to activate in Google Ads or DV360.
Your transparent buy list
SS
Stephen Sharer@stephensharer · Lifestyle9.6M subscribers · 1.2K videos · Scale 92
LT
Life of Tom@lifeoftom · Lifestyle1.4M subscribers · 480 videos · Scale 80
RF
The Royalty Family@theroyaltyfamily · Lifestyle16M subscribers · 900 videos · Scale 88
Ad waste removed
before activation 56%
before activation 56%
A view is not
the same as an audience.
55
of channels offer passive reach only, with no community, membership or engaged audience behind the view.
22
of the universe is auto-generated or music-streaming inventory, likely playing in the background to nobody.
18
of impressions land on waste-grade channels, below PIQ’s quality threshold.
Know exactly what
your budget buys.
Every channel your budget runs on, scored for quality and relevance before you spend.
20–50%
lift in channel quality, keeping around 70% of reach.
1
Start from your objective
Goals, audience and suitability go into the PIQ Platform.
2
See quality before you spend
Every channel rated on quality and relevance to your brief.
3
Get a list tuned to your goal
The list is shaped to your objective, cutting waste up front.
4
Activate
Activate
without friction
Push it into Google Ads or DV360 and go live.
5
Keep improving
Keep improving
in flight
Live delivery optimised towards your KPI.
Example YouTube signals.
PIQ profiles every channel at the channel level, aggregating its 50 most recent videos into 48 signals, then uses them to optimise towards your campaign objectives. Here are just six of them.
Upload cadencee.g. 3.4 / wk
Average interval between uploads, a proxy for an active, maintained channel.
Shorts sharee.g. 22%
Share of recent uploads that are Shorts versus long-form content.
Synthetic media ratee.g. 6%
Share of recent videos disclosing AI-generated or synthetic content.
Made for kidse.g. false
Platform and creator kids classification, for compliance and suitability.
Subscriber tiere.g. Macro
Bucketed channel scale from nano to mega, for reach planning.
Signals shown are illustrative examples. YouTube channel and video data is accessed via the YouTube Data API.
Objective-focused media
PIQ shapes supply to
hit your objective.
A clean channel list removes waste. From there, PIQ optimises delivery towards the KPI your campaign is measured on, pairing quality and relevance signals with curation and DSP settings.
Effective Reach
Cost-efficient, high-quality reach at scale, with impressions delivered where they actually create value.
Find out more
Video Views
Views that signal real engagement, prioritising placements with high predicted completion over empty plays.
Find out more
Quality Traffic
Traffic that lands and stays: engaged sessions and intentional clicks, not accidental ones.
Find out more
Brand Lift
Move awareness, consideration and purchase intent with real-time, outcome-led optimisation.
Find out moreFree inventory health check
Get a free Health Check on your YouTube buy list.
Send us your channel list and PIQ scores every channel: quality bands, wasted spend and where to shift budget. No tag required.
Get your free health check