Rich, real-time data
Playback data is combined with PIQ’s 100+ quality signals, so PIQ learns which players people genuinely watch.
Real-time Video
Optimisation.
Video Views is Picnic's Media Solution for quality OLV campaigns. PIQ-curated inventory concentrates budget on video placements more likely to be seen and heard.
Trusted by planning & buying teams at
The solution
Views shouldn’t mean
‘impressions that autoplay.’
Stop counting views that started out of frame, muted or stacked against other video, where no one chose to watch.
PIQ scores every placement on player and playback quality, and in a sell-side optimised PMP you can concentrate delivery where video is genuinely watched, driving more completed views at a lower cost per view.
How Picnic's custom algorithms turn campaigns into completed views:
Live Campaign Data
PIQ data
Custom bidding algorithm
Increased Video Views
The process
What happens during your campaign.
Sell-side optimised PMPs
Picnic’s model and data sit in a container within the PMP, so only the most effective impressions reach your DSP.
Real-time optimisation
Playback data feeds back into Picnic’s algorithm continuously, improving the PMP’s performance as it runs.
The outcome
KPIs you can optimise in real-time.
Video Completion Rate (VCR)
The share of impressions that complete within verified high-quality video placements, weighted by PIQ placement-quality score.
Completion rateWatchable placements
Cost per True Video Completion (CPVC)
The average media spend to achieve a single verified True Video Completion, one that was genuinely watchable.
Cost efficiencyTrue completions
Global retail brand · Online Video
Delivery on pages with competing video ads dropped 94%, holding a 62.1% view-through rate at a lower CPM.
Decisions made closer to the impression are smarter from the start.
Placement-level precision
Every bid request is matched to a Picnic Placement ID (PIQPID) and scored on the signals behind it, so a view is credited to the player that earned it, not the domain it sat on.
More completed views from the same budget
Delivery moves towards the players people genuinely watch, so the same budget returns more completions.
Simpler activation
One PMP in the DSP you already use. Scoring and bidding decisions run behind the scenes.
Lower cost per completed view
A Deal ID and floor price are added only to impressions worth buying, so budget stops funding players no one watches.
PIQ's Online Video Signals.
Two placements can report the same completion rate and behave nothing alike. PIQ scores how each player actually performs in-session, so buying follows attention you can earn.
Share of screene.g. 26%Portion of the viewport the player occupies while it is in view.
Player sizee.g. 640pxAverage player dimensions across the user’s time on site, not just at load.
Integration behavioure.g. Fixed / StickyWhether a large player stays fixed or collapses into a small sticky unit on scroll.
Auto-play by defaulte.g. 70%How often playback begins automatically on load, without a direct user interaction.
Sound-on by defaulte.g. 8%How often the player starts with the volume on as its standard state.
Concurrent playerse.g. 3Other video units competing for attention on the same page at the same time.
Quality drives video outcomes.
Global Retail Brand
Online Video · Spain
PIQ optimised away from low-VTR, sticky and concurrent-video inventory towards fixed, large players. Share of screen reached 26% (+37% vs open web), sticky-player delivery fell 56%, and delivery on pages with competing video ads dropped 88% — reach that’s genuinely seen and heard.
53.4%aggregated view-through rate, up from a 40% baseline
Global Retail Brand
Online Video · Italy
A 44.8 average PIQ score (+49% vs benchmark) concentrated spend on fixed, large players (+54%). Sticky-player delivery fell 71%, collapsing players 47%, and delivery on pages with competing video ads dropped 94%, while CPM came down from €6.46 to €6.20.
62.1%consistent view-through rate, at a lower CPM
More ways Picnic helps you grow.
Partners
Built with best-in-class partners
Our bidding decisions run inside Index’s container, with playback measured against independent quality data.
Enquire about real-time video optimisation.
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