Rich, real-time data
Session data is combined with PIQ’s 100+ quality signals, so PIQ learns which environments hold visitors’ attention.
Real-time Traffic
Optimisation.
Driving traffic is easy but acquiring the right customers is hard. Picnic's Quality Traffic product combines PIQ data with session and conversion data to optimise every impression to drive high value customers for the most cost effective price.
Trusted by planning & buying teams at
The solution
Traffic shouldn’t mean
‘clicks that bounce.’
Stop paying for clicks that land and leave, driven by cluttered pages and accidental taps rather than real interest.
PIQ scores every placement on page experience, and in a sell-side optimised PMP you can concentrate delivery where visitors actually stay, driving more engaged sessions at a lower cost per session.
Same click, two destinations
AD
POP-UP AD
Sponsored
YOUR AD
How Picnic's custom algorithms turn campaigns into engaged sessions:
Live Campaign Data
PIQ data
Custom bidding algorithm
Increased Quality Traffic
The process
What happens during your campaign.
Sell-side optimised PMPs
Picnic’s model and data sit in a container within the PMP, so only the most effective impressions reach your DSP.
Real-time optimisation
Session data feeds back into Picnic’s algorithm continuously, improving the PMP’s performance as it runs.
The outcome
KPIs you can optimise in real-time.
Engaged Sessions
Site lands that last 10+ seconds, view two or more pages and complete a key event.
10s+ dwell2+ pagesKey event
Cost Per Engaged Session (CPES)
The media cost to acquire a single verified engaged session.
Cost efficiencyIntentional CTR
Decisions made closer to the impression are smarter from the start.
Placement-level precision
Every bid request is matched to a Picnic Placement ID (PIQPID) and scored on the signals behind it, so a click is judged by the placement that produced it, not the domain it sat on.
More engaged sessions from the same budget
Delivery moves towards the placements visitors actually stay on, so the same budget returns more engaged sessions.
Simpler activation
One PMP in the DSP you already use. Scoring and bidding decisions run behind the scenes.
Lower cost per engaged session
A Deal ID and floor price are added only to impressions worth buying, so budget stops funding clicks that bounce.
Same creative, two inventory sets. Buying on quality drove 4.9× more consented sessions.
Read case studyQuality Traffic
Freezer Fillers
Standard display banners on PIQ-graded inventory lifted click-through while cutting cost per click by 50%.
71%higher CTR vs standard banner benchmark
Buying on quality
Same creative, same window, two PIQ-scored inventory sets. The high-quality set drove nearly 5× more committed clicks through to Superdrug and 2× more page lands.
4.9×more consented sessions by buying on quality
Creative formats
Pair Quality Traffic inventory with our Posts format.
A familiar format inspired by a social feed 'post', pairing hero imagery with copy. An intuitive footer click-out drives clicks, reaching consumers beyond social media at no extra production cost.
Best for
- Driving clicks to a landing page.
- A caption and messaging within the format, up to 3 lines.
- Showcasing a range of images with multi-frame capability.
More ways Picnic helps you grow.
Partners
Built with best-in-class partners
Our bidding decisions run inside Index’s container, with sessions measured against independent quality data.
Enquire about real-time traffic optimisation.
Tell us where to reach you and the team will come back within one working day.