Reports
Picnic’s latest research.
Independent inventory quality research from Picnic. The data behind every claim we make.
All reports
Report
The Inventory Quality Report 2026.
Defining quality in an AI-disrupted internet. The data behind the 33% to 44.4% shift, the 700% rise in slop, and what advertisers can do about it.
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Guide
The Age of Quality Guide.
Key takeaways from Inventory Talks '25, our industry event. We’ve distilled the sharpest insights from our expert speakers on where open-web quality is heading and what it means for advertisers.
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Report
The Media Quality Report 2024.
Our first annual look at inventory quality across the open web. Methodology, benchmarks, and the patterns that became the foundation for everything Picnic builds.
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Every Picnic report is powered by PIQ, our proprietary inventory quality data. Same data set that scores every publisher on the open web.
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