Insights from Picnic.
Featured
What is pre-bid inventory quality? A buyer's guide.
Pre-bid inventory quality scores supply before the bid is placed, not after. What it is, how it differs from verification, what signals matter, and why it's become the spine of programmatic decisions in 2026.
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Methodology
Measuring Online Video Quality: Labels vs. Signals.
Instream doesn't guarantee video ad quality. Behaviour-based signals, viewability, sound, player behaviour, reveal what actually works.
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Industry
Signal Washing: The Ad Industry's Greenwashing Problem.
Signal washing is distorting how inventory quality is measured in programmatic. What it is, why it matters, and how to protect your media spend.
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Industry
AI Slop Is Funding Itself With Your Media Budget.
Advertisers are outsourcing quality decisions to frameworks controlled by the platforms selling them inventory. Why that's a problem, and what independent quality data does about it.
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Research
The Open Web's Video Quality Problem.
Most video impressions don't deliver true value. Why Instream vs Outstream labels fail, and how real player behaviour reveals video quality.
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News
Introducing Quality Video: The Transparent Way to Buy Video.
Quality Video is Picnic's signal-led video curation product, evaluating open-web video inventory based on real player behaviour. Buy video with confidence.
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News
The Age of Quality: hear from the speakers of Inventory Talks 2025.
Top experts from OpenX, OMD, Lumen and more take the stage at Inventory Talks 2025 in London. A morning of bold ideas on fixing ad waste and driving real outcomes.
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Methodology
What happens when your DSP scores the inventory?
As DSPs begin scoring their own inventory, buyers face new risks. Why independent scoring like PIQ is essential for media transparency and performance.
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Methodology
What OpenSincera Means for Media Buyers, and What It Doesn't.
OpenSincera is a step toward greater transparency in programmatic, but is it enough? Where it helps, where it falls short, and why buyers need independent scoring.
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Industry
How digital decay is costing advertisers millions of pounds in wasted ad spend.
What digital decay and enshittification mean for advertising, and how Inventory Intelligence helps brands fight back with smarter, high-quality buys.
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Product
Redefining Inventory Quality: The Evolution & Intent of PIQ.
PIQ is the culmination of over four years of innovation and refinement. Built to measure inventory quality through a comprehensive evaluation of every signal that matters.
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Methodology
Why inventory quality matters: Driving high-intent page lands.
Clicks don't guarantee engagement. Quality page lands, visits from high-intent users, drive better conversions. How Inventory Intelligence shifts the outcome.
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Research
Top 10 Highest-Quality Publishers for 2024, Yahoo Tops the List.
Picnic's inaugural Media Quality Report defines and measures media quality across the UK programmatic market. Here are the publishers that came out on top.
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Research
1 in 3 Domains Fail Media Quality Thresholds.
Significant findings from Picnic's Media Quality Report 2024, powered by PIQ intelligence: the scale of the quality gap, and what it means for buyers.
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Industry
The threat of MFA sites: Why quality is key to protecting your brand.
The hidden risks of MFA (Made for Ads) sites, and why prioritising quality is crucial to protecting your brand's online reputation.
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Research
49% of Domains are Classified as High-Risk According to New PIQ Intelligence.
Alarming findings from Picnic's latest Media Quality Report, using proprietary PIQ intelligence. Half of the Open Web carries quality risks buyers cannot ignore.
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Industry
Breaking the vicious cycle of misaligned metrics.
How over-reliance on vanity metrics like CTR and viewability is damaging digital advertising. Why brands, media buyers, and publishers must align on outcomes.
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Industry
Lessons advertisers can learn from oyster season.
From quality to sustainability, the surprising parallels between oyster season and running a high-performing programmatic campaign.
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Research
The Ad Waste Buckets: a nuanced approach to defining and measuring ad waste.
Up to 43% of digital ad spend goes to waste in some markets. A framework for naming, sizing, and tackling the buckets that actually move the needle.
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Industry
How to tackle ad waste, one impression at a time.
Ads are the funding mechanism of the open web. Without quality controls, the ecosystem suffers. A practical guide to cutting waste at the impression level.
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News
Brands Are Wasting Budget on 'Annoying' Ads, New YouGov Survey Finds.
70% of people find digital advertising annoying and unpleasant. 72% say bad ads damage brand perception. The data that should reshape every buy.
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Industry
User-First Advertising: A Picnic Manifesto.
A user-first approach isn't a compromise, it works best for everyone, including advertisers. Picnic's five-point manifesto for advertising that puts the user first.
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News
Say Hello, New Logo.
Picnic has had a fresh lick of paint. We are introducing our new logo, the first step of a brand refresh that keeps the user first.
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News
Picnic launches its Inventory Intelligence Tool.
A pre-bid read on inventory quality for buyers. Early tests show PIQ-passing domains performing better across the open web.
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News
Picnic secures backing for US expansion.
Funding from FirstPartyCapital and industry figures to accelerate user-first solutions and grow in the US market.
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News
Picnic named a Flexible Company to Work For.
An 89% FlexScore from Flexa, verified independently through an employee survey, recognising genuinely flexible ways of working.
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News
BritBox launches Spitting Image with a new mobile format.
BritBox, Total Media and Picnic drove subscriptions with Swipe Right, a new mobile format inspired by dating apps.
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